Author Topic: Marketing Blunders LOL  (Read 1385 times)

Langstraat

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Marketing Blunders LOL
« on: April 27, 2008, 12:34:58 PM »
A short marketing movie of Birmingham made in the 70's.
The Concrete Jungle it depicted, portrayed brum to the world, with narration from Telly Savalas

Very funny

http://uk.youtube.com/watch?v=GxZ1xn2ml10
Never argue with an idiot, they'll drag you down to their level and try to beat you with experience.

Jacqueline

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Re: Marketing Blunders LOL
« Reply #1 on: April 29, 2008, 11:24:16 PM »
Have seen that. What a joke to have an american narrate it.
If my memory is correct it ended "Birmingham my kind of town". :D

tramp

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Re: Marketing Blunders LOL
« Reply #2 on: May 01, 2008, 02:18:35 AM »
Telly Savalas and brum.........How CRASS, it beggars belief ?!?!

tramp

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Re: Marketing Blunders LOL
« Reply #3 on: May 01, 2008, 02:28:09 AM »
A classic blunder was made by the Rootes Group, which advertised the Hillman Hunter, which had won the World Cup Rally, in Brazil.   Sounds good ,Brazil were World Cup Winners and football crazy..........just one problem; the advert pictures all featured bright red Hunters........and red was then a colour restricted to Fire Service vehicles only in Brazil.    Not surprisingly, it didn't sell at all well there.

tramp

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Re: Marketing Blunders LOL
« Reply #4 on: May 01, 2008, 02:33:19 AM »
Another much more recent car marketing mistake was made by GM Chevrolet in Latin America.  They took a while to catch on as to why the small (compact) Chevy Nova was a very poor seller, despite being attractively priced.   ''No va'' is Spanish for ''(It) Doesn't Go''.

tramp

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Re: Marketing Blunders LOL
« Reply #5 on: May 01, 2008, 02:40:57 AM »
Perhaps the worst car marketing error was on the part of Rolls-Royce, about 25-30 years ago when they tried to continue the Silver Cloud, Silver Wraith, semi ethereal theme with Silver Mist, at a time when they were seeking to enter the German market, as apart from 'nebel' it can also translate as something one would not expect to see or want to have covering one's R-R.